CoachCon 2024 Agenda

Event Schedule

  • Day 1

    Wednesday, May 8, 2024

  • Day 2

    Thursday, May 9, 2024

  • Breakfast
    7:30 A.M.

    Breakfast and Registration

    Join us for breakfast! Fuel up and get ready for an exciting day!

  • Welcome To CoachCON
    8:30 A.M.

    Welcome To CoachCON

    Powering The Future of Entrepreneurs! Join us as we kick off CoachCon with CONnection, CONversation, and CONfidence.

  • Dan Sullivan
    9 A.M.

    KEYNOTE: Conference Kick-Off with Dan Sullivan

    Join the legendary Dan Sullivan for his opening keynote address. You won't want to miss this!

  • Break Time
    10 A.M.


    Stretch your legs, have a snack, and check out our amazing sponsors before heading to your choice of one of four breakout sessions.

  • Breakout Session
    10:30 A.M. - 12 P.M.

    Breakout Session: Choose from one of the following tracks

    Coach Con logo

    The Future Of Entrepreneurs Panel Discussion

    Wealth Wired Differently: The Future Of Entrepreneurial Wealth

    Moderated by Chad Johnson. Panelists include Chad Willardson, Laura Waller, Erin Krueger, and Tom Wheelwright.

    Don't miss this exclusive panel discussion featuring four world-changing entrepreneurs, moderated by Chad Johnson. Learn from wealth experts Chad Willardson, Laura Waller, Erin Krueger, and Tom Wheelwright as they share their expertise in wealth management, taxes, and investing. As an entrepreneur, you know traditional wealth management advice doesn't apply. Learn from the best of the best as they reveal the secrets and unique advantages that have propelled them to unparalleled financial success. Discover how to 10x your wealth and achieve true financial freedom. This transformative event promises actionable insights and practical tools to help you redefine your approach to entrepreneurial wealth.

    Coach Con logo

    Teamwork Breakthroughs Panel Discussion

    Best Strengths Snapshot

    Moderated by Shannon Waller. Panelists include Amy Bruske (Kolbe), Adrienne Duffy (PRINT®), and Jessica Dawson (CliftonStrengths®)

    Are you curious about how to best use profiles and how they can help you build a Unique Ability® Team? Join us for a dynamic panel discussion on the art of leveraging your and your team's strengths for success. We'll have certified experts in Kolbe, PRINT, and CliftonStrengths to share how these profiles are both unique and complementary. Don't miss this opportunity to use these powerful tools to skyrocket your team's results and 10x your ability to implement Who Not How.

    Krista Clive-Smith

    Marketing Multipliers with Krista Clive-Smith

    Personal Branding: The Business Model of the Future

    Personal branding, when done the Krista Clive-Smith way, isn't about vanity or projecting an outward-facing persona publicly: it’s the business model of the future and a revolutionary vehicle for credibility, influence, legacy, and impact.

    As a high-level entrepreneur and Coach member, you understand the importance of continuously evolving and positioning yourself as a leader in your field. In this dynamic and practical talk, we’ll dive into the essential elements of personal branding and explore how leveraging your unique knowledge and expertise into a powerful and memorable personal brand can propel your success to new heights. Through engaging discussion and actionable strategies, you'll discover how to authentically elevate your brand while crafting a compelling narrative that is aligned with your goals to ignite and unleash your personal brand’s full potential and turbocharge your success.

    Andre Norman

    Transformational Wisdom with Andre Norman

    From Prison To Harvard

    Prepare for a transformative experience as Andre Norman captivates audiences with his remarkable personal journey from being a gang leader facing a 105-year prison sentence to achieving his goal of going to Harvard University. Through his engrossing storytelling and personal reflections, Andre immerses the audience in the challenges faced by those who have been incarcerated, igniting a powerful sense of hope, purpose, and direction. This inspiring and practical presentation serves as a testament to the profound impact of personal transformation, resilience, and education, empowering the audience to overcome obstacles and embrace a future brimming with limitless possibilities.

  • Lunch
    12 P.M. - 1:30 P.M.


    Join us for a delicious lunch and make some new connections with our sponsors!

  • Chris Voss
    1:30 P.M. - 2:30 P.M.

    KEYNOTE: Chris Voss

    The Art Of Negotiation

    Join us for an incredible session featuring Chris Voss, former lead international FBI hostage negotiator and CEO/founder of The Black Swan Group. Dive into the world of negotiation with insights from his New York Times bestseller, Never Split the Difference.

    In this captivating keynote, Chris will unveil revolutionary concepts that go beyond traditional negotiation tactics. Learn the art of seeking a "no" instead of a "yes," employing empathy over logic to build trust with your counterpart, and uncovering game-changing information that may be hidden. This isn't just about negotiation; it's about transforming the way you approach challenges.

  • Break Time
    2:30 P.M. - 3 P.M.


    Grab some water and head over to your second breakout session of Day 1.

  • Breakout Session
    3 P.M. - 4:30 P.M.

    Breakout Session: Choose from one of the following tracks

    Coach Con Logo

    The Future Of Entrepreneurs Panel Discussion

    Lifetime Extender® Future Panel

    Moderated by Gary Mottershead. Panelists include Dr. David Haase, Regan Archibald, and Dr. Param Dedhia.

    In this exciting session, our panelists will discuss the practical strategies surrounding your own health and wellness, with a focus on new developments in the field of age reversal and regenerative medicine. Combining the Strategic Coach® mindset of lifetime extension with resources and capabilities in health and medicine, you’ll create your own game plan for staying on top of the latest innovations to not only improve your health but actually reverse your physical aging.

    Travis Ramsey

    Teamwork Breakthroughs with Travis Ramsey

    Radical Authenticity: Leadership Lessons From Special Forces Training, Modern Neuroscience, And Ancient Wisdom

    Special Forces training is designed to push you to your limits, stripping away the surface layers until only what is true remains. You can't fake your way through it—you have to be it. Long-term success in business and leadership is exactly the same.

    Authentic leadership goes beyond superficial strategies; it's about embodying qualities that inspire others to follow you and forging genuine relationships built on trust. There are no gimmicks. No secrets. The way to build a resilient team starts with being a person worth following.

    Travis Ramsey unites the discoveries of neuroscience with the hidden wisdom from humanity's ancient past and his own lived experiences on the edges of extremes to bring a blueprint for leadership that builds resiliency and approaches leadership holistically.

    From studying human behaviors and brain waves to working with Qi Gong experts and monks meditating in caves to undergoing grueling feats of mental and physical endurance, Travis pulls from a diverse range of learning and experience to uncover what is at the core of great leadership. He has empowered countless individuals to embrace life fully and authentically, guiding them toward physical and mental fitness infused with passion, courage, humility, joy, and love. Let's explore together what it means to be a leader worth following.

    Nick Nanton

    Marketing Multipliers with Nick Nanton

    Unlocking the Heart of Storytelling: From Song Lyrics to Business Success

    Join us for a breakout session unlike any you’ve ever attended! In Music City, we have the opportunity to bring you a unique blend of storytelling, music, and business wisdom. Entrepreneur, award-winning songwriter, and 22-Time Emmy Award winning director Nick Nanton will delve into the art of storytelling, uncovering the powerful ways it builds trust and captures hearts and minds.

    Discover how storytelling can be a game changer for businesses looking to conquer the marketplace. But that's not all—we have two incredibly talented hit songwriters ready to share the deeply personal and touching stories behind their chart-topping songs, culminating in multiple performances. This breakout promises to be an unforgettable experience that will leave you with a fresh perspective on the impact of storytelling in both the business world and the creative world. Don't miss out on this opportunity to learn, be inspired, and connect with the stories inside you that are waiting to propel your business to new heights!

    Ann Sheu

    Transformational Wisdom with Ann Sheu

    The Key To Your Freedom: How “Me-Work” Helps Shift From Challenging Conflict To Purposeful Outcomes

    One of the most powerful things we can do as individuals is to be conscious of how we think, act, and interact. This awareness, paired with a deep understanding of why we do what we do, empowers us to be who we want to be. We have the power to choose actions that allow us to achieve our desired outcomes rather than hindering our own success.

    Embark on a transformative journey to understand how our values, when violated, create friction and frustration. Instead of letting those violations create tension in our lives, learn how to break free from old habits that keep us stuck in the destructive dynamics of the Drama Triangle. Through enlightening insights and practical strategies, you will learn to authentically lean into your values and embrace The Empowerment Dynamic to cultivate healthier relationships, foster resilience, and handle chaos and uncertainty effectively.

    During this session, you will learn how to:

    • Gain clarity on how your values are unconsciously impacting your actions.
    • Break free from victimhood, take ownership of your life, and unleash your full potential.
    • Cultivate healthier, more fulfilling relationships based on trust, empathy, and personal responsibility.
    • Adapt by making shifts to help navigate challenges and setbacks with confidence.
    • Foster a culture of collaboration, innovation, and personal growth.
  • Reception
    5:30 P.M.

    Opening Reception with Exhibitors

    Catch up with old friends and make new ones! Join us as we celebrate not only our first-ever CoachCon but all our community members from across the globe. This is also your chance to connect with our amazing sponsors as you mingle throughout Music City Center. Be sure to stop by our Strategic Coach lounge to say hi to our team and Associate Coaches.

    It will be a night of good food, great conversations, and even better CONnections.

  • Breakfast
    7:30 A.M.


    Get your day started with a delicious breakfast as we head into Day 2.

  • Welcome To CoachCON
    8:30 A.M.


    Let’s kick off our second day of CoachCon!

  • Joe Polish
    9 A.M.

    KEYNOTE: Joe Polish

    What's In It For Them?

    When everyone around you is asking, “What’s in it for me?” Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.

    There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.

    Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there’s a simple (though sometimes not easy) way out that begins with one question: “What’s in it for them?”

    In his book What’s In It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to:

    • Deepen rapport and connect with others by identifying and reducing their suffering
    • Update Dale Carnegie’s insights to win the right friends and influence the right people
    • Overcome others’ intimidation tactics to find true appreciation in relationships
    • Build character for better results than capabilities can ever give on their own
    • Use basic marketing principles to find true love
    • Protect your efforts from the “takers” of the world

    And much more—all to help the givers of the world thrive in business without neglecting their relationships.

    Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network®, one of the world’s most impactful networking groups for high-achieving entrepreneurs.

    After 30 years of putting his own advice into practice, Polish now speaks to audiences all around the world and is surrounded by business leaders and billionaires he calls friends. In What’s In It for Them?, he explains the one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way.

  • Break Time
    10 A.M.


    Stretch your legs, have a snack, and check out our amazing sponsors before heading to your choice of one of four breakout sessions.

  • Breakout Session
    10:30 A.M. - 12 P.M.

    Breakout Session: Choose from one of the following tracks

    Coach Con Logo

    The Future Of Technology Panel Discussion

    Moderated by Lior Weinstein. Panelists include Marissa Brassfield, Erica Orange, and Jared Weiner

    It’s the most exciting and important time in history to be an entrepreneur. When everyone, everywhere has access to better technology, cooperative business models, and a smorgasbord of problems to solve, your edge lies in your ability to see around corners and apply your capabilities faster and better.

    In this unmissable conversation on applied futurism facilitated by Lior Weinstein, our panel including Marissa Brassfield, Erica Orange, and Jared Weiner will discuss the geopolitical and societal metatrends affecting entrepreneurs, uncover the key opportunity signals hidden in the noise, and distill practical and actionable steps you can implement right away.

    Teamwork Breakthrough

    Teamwork Breakthroughs with Shasta Nelson

    Belongingness: Accelerating High-Trust, Resilient, And Rewarding Relationships

    Did you know that employees who have meaningful relationships at work are seven times more likely to be engaged in their jobs, take fewer sick days, collaborate more effectively, provide better customer service, and have higher loyalty to their companies? Belongingness is the #1 factor for employee satisfaction, and creating a culture of belonging is an effective solution for decreasing turnover and increasing employee fulfillment.

    In this dynamic and interactive program, social relationships expert and author of The Business of Friendship: Making the Most of Our Relationships Where We Spend Most of Our Time, Shasta Nelson provides a framework to evaluate belongingness within your teams and delivers practical tools to create and accelerate the high-trust and resilient relationships that boost employee productivity, retention, and profitability.

    Perfect for leaders and organizations who want to:

    • Increase employee retention, engagement, and collaboration​
    • Inspire and gift their employees with skills to improve their well-being and fulfillment at work and in their personal lives​
    • Create a culture of belonging

    Audiences will leave with:

    • The latest research on how meaningful relationships at work impact employee engagement and retention​
    • The three requirements of all healthy relationships and how they establish a culture of belonging​
    • A framework to evaluate belongingness within your teams and identify areas of improvement to focus on for maximum impact​
    • Strategies to implement the three requirements in your company culture and accelerate high-trust and resilient relationships at work
    Lindsey McMillion Stemann

    Marketing Multipliers with Lindsey McMillion Stemann

    Connect With Purpose: Activating Your Network To Win Top Talent & Drive Revenue

    Have you considered the impact your digital footprint has on your ability to recruit talent and be (even more) referable? Now more than ever, you need to be present, visible, and active.

    Join us for an interactive breakout session with Lindsey McMillion Stemann, also known as “LinkedIn Lindsey,” who has helped her clients generate millions of dollars in revenue for their businesses. You will walk away with the action plan you and your team need to implement simple, yet powerful strategies to attract top talent, get more at-bats with your ideal audience, and profitably network on the most powerful online business platform on the planet, LinkedIn.

    Dave Sanderson

    Transformational Wisdom with Dave Sanderson

    Identify Your Distinct Advantage: Changing The Narrative For Your Future

    How would your results change if you felt more in control, focused, and ready to take on the challenges of an ever-changing sales landscape? In this riveting breakout session, Dave Sanderson will show you how to harness your talent, make realistic plans, and then take action.

    Sometimes, what’s needed is a fresh vision to become re-energized, and Dave's life-changing experience as a passenger on US Airways Flight 1549 provided him with clarity on what it would take to do just that. He knows how critical it is to make the right move at the right time and to stay focused and passionate about what you do by first eliminating the roller coaster effect that salespeople can often experience.

  • Lunch
    12 P.M. - 1:30 P.M.


    Join us for a delicious lunch and make some new connections with our sponsors!

  • Breakout Session
    1:30 P.M. - 3 P.M.

    Breakout Session: Choose from one of the following tracks

    Dan Sullivan

    Future Of Entrepreneurs with Dan Sullivan

    Free Zone Frontier® Future

    Moderated by Dan Sullivan. Panelists include Mike Koenigs and Jeffrey Madoff

    The most successful entrepreneurs are never satisfied with the status quo. They’re always looking for opportunities to push beyond the boundaries of their industry and marketplace into new territories where they can use their unique skills to create increasing value for their desired audience. In this session, Dan and our panelists will explore the benefits of expanding both the technology and human interaction inside and outside your entrepreneurial company.

    Shannon Waller

    Teamwork Breakthroughs with Shannon Waller

    “Who Finder” Panel Discussion

    Moderated by Shannon Waller. Panelists include Emily Morgan, Alec Broadfoot, and Evan Ryan

    Who Not How is your single formula for achieving bigger goals through accelerating teamwork. But how do you find your next best “Who”? Join this expert panel as they discuss identifying and finding the teamwork, tools, and technologies that will lead to your next jump in confidence and capability.

    John Ruhlin

    Marketing Multipliers with John Ruhlin

    Referrals Without Asking

    Discover the proven system to grow sales with gratitude and 10x your sales team's referrals on a consistent and predictable basis. In his engaging presentation, John will share his proven Gift·ology Marketing System that, if followed, will 10x your referrals. He’ll also share the common pitfalls most companies fall prey to as they look to deepen client relationships, inspire employees, and pursue Dream 100 prospects.

    Rocky Bleier

    Transformational Wisdom with Rocky Bleier

    From Wounded Soldier To NFL Hero

    Rocky Bleier motivates audiences to keep on striving for greater accomplishments. His dynamic style is coupled with real-life stories told from a first-person perspective. Rocky’s accounts of his fabled comeback from Vietnam injuries to his Super Bowl stardom are utterly inspiring and captivating. He brings these stories of courage and determination together with a warm, self-reflective humor that audiences can relate to.

  • Break Time
    3 P.M. - 3:30 P.M.


    Time for a break. But hurry back for our last keynote session of CoachCon!

  • Kathy Ireland
    3:30 P.M. - 5 P.M.

    KEYNOTE: Kathy Ireland

    Breakthroughs: Scaling Your Life And Business

    Kathy Ireland, Chair and CEO of kathy ireland® Worldwide (kiWW®), is delighted to join Babs Smith, Dan Sullivan, and the power team of Strategic Coach® at our inaugural CoachCon. In this inspiring presentation, Kathy will discuss how to grow stronger without stress as well as share tactics for customer acquisition, building your best life, and empowering your team for maximum achievement.

    Kathy was the first woman to join the NFLPI board and serves as an advisor on the James Madison Committee at Princeton University. kathy ireland Worldwide was named by License Global! as the 14th most powerful brand in the world, while WWD recognized kiWW as the most valuable woman-owned company in American history. Kathy was inducted into the Licensing Hall of Fame in 2022, joining alumni such as Walt Disney and George Lucas. She has graced the covers of Forbes multiple times and defines the term “Supermodel Turned Super Mogul.” Forbes and The New York Times have credited kiWW with a net worth of $3.2 billion as of 2021.

    Kathy’s philanthropic work includes business development for entrepreneurs, initiatives for women’s and children’s health, female empowerment, eradication of preventable diseases, and providing nutrition and hydration for people who are vulnerable worldwide. Kathy also serves as the International Youth Chair for the National Pediatric Cancer Foundation with national hospitals in her portfolio.

  • Announcements
    5 P.M.

    Wrap-Up And Announcements

    That’s a wrap! Thanks for attending CoachCon 2024!

  • Reception
    6 P.M.

    Closing Reception And Dan’s 80th Birthday Party

    The celebration continues with Dan’s 80th birthday bash at The Twelve Thirty Club!